Latest Consumer Needs: How a Natural Bioactive Meets Today’s Skincare Trends

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When focusing on the latest customer needs, an increasing demand for 100% natural, highly effective, safe, and multifunctional skincare formulations becomes visible. Shifting market trends challenge formulators to incorporate active ingredients that meet consumer demands and provide multiple benefits, such as anti-aging, skin barrier repair, global protection (anti-pollution, blue light, etc.), and microbiome balance. This webinar will provide insights into the latest consumer needs and market trends, including how the natural single-molecule bioactive Ectoin® natural can help to formulate highly effective, “clean-beauty” formulations to enhance your skin barrier function and protect the skin cells from external stressors.

Speaker

Anne Schrötter
Global Sales & Marketing Manager
bitop

Anne Schrötter joined the cosmetics business unit at bitop AG in 2019. Before that, she finished her master's degree in microbiology at the University in Bonn. During her studies, she already learned about the properties of extremolytes and even wrote a scientific thesis on Ectoin which makes her a true expert in extremolytes.

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